Creative Strategy. Content Production. Copywriting. Costume Crafting*.
*Define paid. Do Mardi Gras beads count?
I’m lit up by meaningful connection, collaboration, and sharing personality-and-purpose-driven content that connects on a deeper level.
As a big-picture problem-solver with a sharp editor's eye and strategic perspective, I love finding fresh ways to communicate a brand’s message and maximize creative energy and efforts, minus the clutter.
I also believe “how we do anything is how we do everything”, and I aim to bring curiosity, compassion, and a standard of excellence to everything I do.
Think we could make some pretty cool stuff together?
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Content Crop
Senior Curator + Copywriter
Alongside a talented team of video editors and graphic designers, I elevated dozens of small businesses' brand voices. From astrologers to stock market investors, celebrity stylists to business strategists, big-name coaches, beauty influencers, and budding entrepreneurs– I’ve written ick-free, compelling copy for countless heart-centered folks who are doing cool things in the world. I also helped establish brand strategy, training systems, and guidelines for junior curators and copywriters to support our growing international team.
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Marie Forleo
Creative Strategist
As Creative Strategist for Marie Forleo International, I developed and designed engaging content for our social media, email, and web-based platforms. While implementing creative and strategic campaigns for Instagram specifically, we saw an increase of 200% in followers and engagement. I also accompanied Marie on her international book tour for #1 NYT Bestseller Everything is Figureoutable where I captured and produced content for MarieTV and social media in real time, in addition to being the best hype girl around.
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Habitation Co.
Founder, Wearer of All Hats
Habitation Co. was the culmination of my greatest lifelong passions: culture, creativity, sustainability, and small business. By partnering directly with artists and artisan groups around the world, Habitation Co. offered beautiful, ethically-made, and often one-of-a-kind goods for the conscious lifestyle and home. From product development and curation to photography, copywriting, and fulfilling orders, I managed everything on the screen and behind the scenes. Habitation Co. is currently closed while we dream up the next iteration.